ICE 2024 opened with the latest in gaming innovations and technology, and some of the most creative solutions to improve customer experience. 

On the second day, ICE VOX brought together international thought leaders, decision makers and regulators across all gaming sectors to discuss key industry topics. On February 5 and 6, iy stood out as one of the central points of the trade event. It brought together industry experts to discuss trends, innovations and challenges in the world of gambling.

The educational program was carried out with a record number of countries represented, more speakers and delegates than ever before. All tickets were sold out. According to the organizers, it was a worthy farewell to London, marking the largest and most complete ICE to date.

Yesterday, Tuesday, Novomatic conference was held at 8:15 am. It is the largest exhibitor at the latest edition of ICE in London, and is showcasing its full range of products, including land-based solutions, AWP gaming machines, casino and arcade management systems with biometric technology for access and tracking. of players, highly secure cash handling devices, sports betting products and online gaming solutions.

Under the theme “YOUR SUCCESS“, Digitain unveils its cutting-edge products at booth S4-150.

Galácticos Legends – Luis Figo and Michel Salgado, were present at the stand and answered questions in a press conference.

Other highlights of the brand were: Digitain App, win a luxury watch, experience our cutting-edge products, and just chill by our stand with special cocktails and amazing music.

The Consumer Protection Zone has become the right place to learn about the latest innovations and research. It was officially opened by the Chief Executive of the Gambling Commission, who hosted discussions, debates and networking opportunities for regulators, operators and organizations.

This year the Growth Markets Zone debuts. It is focused on the emerging markets of Latin America and Africa, which has about 15 suppliers and innovators, and is designed for companies seeking to expand their reach and connect with companies from these two regions. 

Another novelty is Fast Forward, an initiative aimed at start-up companies that wish to contact potential investors, so that they can show their new technologies.

Tomorrow is the last day of the show. One of the important activities will be ICE Esports Betting Conference (EBC), which will be held at the ICC Capital Suite, part of ExCeL London. The Conference comprises a blend of issues and topics including insights on the status of Esports in the Americas, practical strategies to engage with Gen Z, data integrity and how to maximise its value as well as an exclusive session delivered by Better Collective which will unpack the brand’s game-changing esports strategy.